I bet you're wondering: why is this business is called Rodeo Resole?
Dustin Bowen was born & raised near Harrisburg, PA but moved to Tucson, AZ in 2019. He is an avid rock climber and adventure-lover but resoling climbing shoes wasn't always his full-time job. Prior to making roots in Tucson and beginning this company, Dustin was a world-renown professional bull rider through the Professional Rodeo Cowboy's Association (PRCA).
Dustin has won some of the biggest rodeos in the world and qualified for the world championships called the National Finals Rodeo (NFR) twice, in 2015 and 2017 (right photo). During his travels to compete at rodeos, he has been able to climb all over the U.S., Canada, and even across the world.
One of those stops was the Tucson Rodeo and after climbing on Mt. Lemmon and at the local gyms, Dustin decided to semi-retire from bull riding and settle down in Tucson, AZ full-time.
Dustin is an avid climber in Arizona and has recently established a First Ascent (FA) of a climb on Mt. Lemmon called Ninja (5.13a/b) which was an open project for over two decades before Dustin got the send (below photo).
When choosing the name of this company, Dustin combined both of his passions of rock climbing and rodeo into one brand which captures his life and spirit.
Rodeo Resole started as a small dream, with Dustin resoling shoes for friends on the porch outside of the house where he parked his RV. Now, he has upgraded to having his own building, managing huge inventory, maintaining record turn around times, completing quality professional work, and using only the finest rubber and other products.
While Dustin has several years of experience, the company of Rodeo Resole is a relatively new small business with big dreams. When you support local, you support Dustin in his vision of giving back to the community. Dustin has already donated free resole certificates to local climbing festivals, partnered with AZWCC and Climbing in Color to resole donated shoes for those in need in the community, and resoling the shoes for the setters at both Rocks & Ropes and The Bloc. He hopes more success in his business means he can support his community more in the future.